Branding
Do you wonder what the final chapter of your life will contain?
Overhaus has made the visual identity and marketing concept for Siste kapittel (Last Chapter) – a new, open space for discussion with aim to expand and challenge the stereotypical conceptions of aging.
A significant part of Last Chapter’s work accumulates in a summer festival called Last Chapter – a late life festival. The festival is a fun-filled and celebratory approach to getting older. Through experiences, dialogue and workshops, the festival will offer a wide range of perspectives on aging and invite new stories about growing older.
The identity we’ve made is bright, hopeful and artistic, to emphasize the hopefulness of a summer festival and new beginnings. A simplified book shape is central to give associations to the Last Chapter concept. The book is transparent to symbolize that the last chapter has not yet been written or determined.
Our mission is to help our clients reach their goals! We create breathtaking design, branding, animation, beautiful websites and original marketing ideas. contact@overhaus.no
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