Do you wonder what the final chapter of your life will contain?
Overhaus has made the visual identity and marketing concept for Siste kapittel (Last Chapter) – a new, open space for discussion with aim to expand and challenge the stereotypical conceptions of aging.
A significant part of Last Chapter’s work accumulates in a summer festival called Last Chapter – a late life festival. The festival is a fun-filled and celebratory approach to getting older. Through experiences, dialogue and workshops, the festival will offer a wide range of perspectives on aging and invite new stories about growing older.
The identity we’ve made is bright, hopeful and artistic, to emphasize the hopefulness of a summer festival and new beginnings. A simplified book shape is central to give associations to the Last Chapter concept. The book is transparent to symbolize that the last chapter has not yet been written or determined.