Njót Hard Seltzer

Identity, packaging + illustration

Once upon a time, four lads from Hardanger wanted to give the people of the world a refreshing hard seltzer. This has been made to be a proud Hardanger product, pure and honest both in taste and in content. A hard seltzer, unlike any other, adapted to the conscious consumer. For Njót, we've created an otherworldly universe of mythical creatures foraging produce for the hard seltzer. Each product has it's own fabled creature, making every new seltzer from Njót stand out on the shelves.

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The illustrations are reminiscent of educational illustration of the late 1800s. This gives the brand a sense of elegance, humor and mischief.

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Tactile labels, spot varnish and rugged edges highlight the hand made feel of the product. The typography gives a feeling of grandeur, and is also shaped like a doorway into the world of Njót.

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