As an extention of our work for Bilkollektivet (see the case for the identity here), we were hired to make a 30 second ad for movie theaters. The challenge: how do we explain their concept in an entertaining way in just 30 seconds? As often in these cases, it’s all about shortening the script, and make the animation and voice over supplement each other.
Luckily, the characters we’ve designed for Bilkollektivet are perfect for edutainment, so even though there’s a lot of dry facts, the animation style adds energy and craziness to make it a perfect balance.
Voice actor: Ameli Isungset Agbota
Sound design: Paperclip AS