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Bergen Klatreklubb

Visual identity & web design

Bergen Klatreklubb, or Bergen Climbing Club, is Norway's largest of its kind. In addition to organizing courses and competitions, they run three climbing facilities: Bergenshallen, Bryggeriet and Vestveggen. The club was in need of a new visual identity and website, that could help them reach out to new potential climbers, as well as communicate to and engage existing members.  

We conducted a comprehensive survey and workshop with members of BK to uncover needs and wishes for the new profile and website.  The club wanted to communicate that climbing is a diverse and inclusive sport, thus lower the threshold for newcomers. This process gave us valuable insight into the clubs culture. As a result of this insight we ended up using movement, participation and play as keywords in our visual explorations. 

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Photo: Trond Kristian Kalstø / Bergen Klatreklubb

Bergen Klatreklubb’s visual identity communicates the joy of movement. Abstract lines are combined with vibrant colors, typography and photography into a positive and playful whole. The goal is to show that BK is an open and inclusive club, with a focus on the development of the climbing sport for all levels, from beginner to professional.

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The new identity has been applied to social media, prints, merch and wayfinding in climbing facilities. The club's volunteers now have a flexible design system that adapts to different messages and formats.

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The website was designed and developed from scratch to give a better overview of courses, opening hours and service messages. 

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Photos by Vegard Breie and Trond Kristian Kalstø / Bergen Klatreklubb
Typeface: Mabry by Colophon Foundry

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