Bergen 950

Branding

Our home town Bergen turns 950 years old in 2020, and we got the honour to design the logo for the anniversary! During the process, we had a small survey to get some input from the citizens. We discovered that people assosiate Bergen with the colors red and blue, rain, nature, contrasts and a thriving cultural life. The design elements of the logo can be viewed as abstract rain, but also confetti, fireworks, movement and traffic.

A lively and vibrant city that’s never boring. The anniversary will have a lot of events and happenings, some official in the city centre, but also a lot in the suburbs. The logo is dynamic and flexible, easy to implement and is easy to customize for different surfaces – a democratic identity for a democratic anniversary. The people of Bergen should be able to produce their own material for small events if necessary. We also got to design our own "bekkalokk" (manhole cover)! The highest honour for a design studio in Bergen.

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