Joar Aga was moving home to his farm in Hardanger, and was starting his own cider brand. He needed a brand profile that reflected his vision of handcrafted cider. Building on both tradition, and at the same time looking forward.
Overhaus developed branding, marketing strategy and packaging design for 7th generation farmer Joar Aga. Based on tradition, past and future. Hardanger is an area of both growth and long standing cider traditions. The branding of Aga Sideri is based upon stories from the nearby area. It also pays hommage to the hand crafted cider, with detailed illustrations and small easter eggs hidden around in the packaging.
Øystein Grutle Haara