Aga Sideri

Brand Development

Background
Joar Aga was moving home to his farm in Hardanger, and was starting his own cider brand. He needed a brand profile that reflected his vision of handcrafted cider. Building on both tradition, and at the same time looking forward.

Solution
Overhaus developed branding, marketing strategy and packaging design for 7th generation farmer Joar Aga. Based on tradition, past and future. Hardanger is an area of both growth and long standing cider traditions. The branding of Aga Sideri is based upon stories from the nearby area. It also pays hommage to the hand crafted cider, with detailed illustrations and small easter eggs hidden around in the packaging.

Photo
Øystein Grutle Haara

The logo is drawn by hand, and is reflection of the hand craft that goes into the cider. The elements of the visual profile is a clear reflection of the brand values: steady and hand made.

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