Salmon Group

Brand strategy, visual identity and webdesign

Salmon Group is the most important network for local fish farmers in Norway, with 45 members from all over the coastline. We were hired to rebrand the organization. In close cooperation with the client we developed a new brand strategy. Salmon Group’s ambition is to stay a step ahead of their competitors, set the agenda. They wanted us to challenge them visually, which resulted in an identity which looks nothing like their competitors – colorful, bold and optimistic, with an unconventional, flexible logo.

Brand strategy

In cooperation with our client, we had a thorough strategic process to determine the brand. Goals, personality, communication and vision was all defined before we started the development.

Visual identity

Brave, solid, flexible and bold! The yellow color is a symbol for a bright future, the gradient represents Norway’s ever changing seasons, the versatile landscape and the dynamic salmon industry.


Brief, wireframe, prototype and design. First impression is everything! The color changing gradient is eye catching, and welcomes you to a modern, beautiful and section based site. There is also a «log in» site primarily for their owners.

Delicious, colorful business cards! Don’t you want to touch them?