Aga Sideri

Brand development
Overhaus has developed branding, marketing strategy and packaging design for 7th generation farmer Joar Aga. Based on tradition, past and future.
Hardanger is an area of both growth and long standing cider traditions. The branding of Aga Sideri is based upon stories from the nearby area. It also pays hommage to the hand crafted cider, with detailed illustrations and small easter eggs hidden around in the packaging.
All photography is shot with love and great enthusiasm by Øystein Grutle Haara.
In line with the handcraft that goes into the cider production, we developed the logo and illustrations by means of ink drawings. This gives the branding a unique sense of hand craft and dedication.
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